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Service Marketing

Zeithaml; Valarie A.,BitnerMary Jo.,GremlerDwayne D.,Pandit

Service Marketing English - New Delhi Tata Mcgraw Hill Education Pvt. Ltd. 2016 - Xxxii ; 711pg

ISBN: 978-1-25-902681-2

Subjects--Geographic Terms:
Marketing management

Dewey Class. No.: 658.8 Z34S

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