Advertising Management Concepts And Cases (Record no. 34851)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00319nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210501s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | M71a |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohan; Manendra |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising Management Concepts And Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1993 |
| Name of publisher, distributor, etc. | Mcgraw Hill Education Pvt. Ltd. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 418 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KL Mehta Library | KL Mehta Library | AL.-10 SHELF NO.-1 | 05/01/2021 | 90.00 | 009555 | 05/01/2021 | 05/01/2021 | General Books |