Advertising and promotions an IMC perspective (Record no. 44183)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00458nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220407105144.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220329b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-008031-3 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KL MEHTA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 S11A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah ;Kruti, D' Souza; Alan |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotions an IMC perspective |
| Medium | English |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata mcgraw hill education |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 987pg. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KL Mehta Library | KL Mehta Library | AL.-10 SHELF NO.-1 | 03/29/2022 | CONTRIBUTION ALUMNI | 659.1 S11A | 018531 | 03/29/2022 | 03/29/2022 | General Books | Ms.Neetu Sharma | |||||
| Dewey Decimal Classification | KL Mehta Library | KL Mehta Library | AL.-10 SHELF NO.-1 | 03/29/2022 | CONTRIBUTION ALUMNI | 659.1 S11A | 018532 | 03/29/2022 | 03/29/2022 | General Books | Ms.Neetu Sharma |