Advertising management (Record no. 45473)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240814142223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240814b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7758-860-8 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KL MEHTA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra;Rajeev,Myers;John G.,Aaker;David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management |
| Medium | English |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson prentice hall |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 768pg |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KL Mehta Library | KL Mehta Library | AL.-10 SHELF NO.-2 | 08/14/2024 | 0.00 | 019502 | 08/14/2024 | 08/14/2024 | General Books |