TY  - BOOK
AU  - Ramaswamy; V.S.
TI  - Marketing management:planning ,imp. & control
SN  - 0333-93719-8
U1  - 658.8 R14M 
PY  - 2007///
CY  - New Delhi
PB  - Macmillan
KW  - Marketing management
ER  -