TY  - BOOK
AU  - Bagavathi; R.S.N. Pillai
TI  - Modern Marketing;Principles And Practices
SN  - 81-219-1697-6
U1  - 658.8 P64M 
PY  - 2011///
CY  - New Delhi
PB  - S. Chand & Co.
KW  - Marketing management
ER  -