TY  - BOOK
AU  - Jain; A.K.,Jain;Pallavi
TI  - Principles of Marketing
SN  - 81-87139-92-7
U1  - 658.8 J199P 
PY  - 2006///
CY  - New Delhi
PB  - V.K. Publications Pvt. Ltd.
KW  - Marketing management
ER  -