TY  - BOOK
AU  - Keegan ;  Warren J. Bhargava  Naval K.
TI  - Global Marketing Management
SN  - 978-81-317-3091-1
U1  - 658.84 K24G 
PY  - 2016///
CY  - New Delhi
PB  - Pearson India Education Services
KW  - Marketing management
ER  -