TY  - BOOK
AU  - Zeithaml; Valarie A.,BitnerMary Jo.,GremlerDwayne D.,Pandit 
TI  - Service Marketing
SN  - 978-1-25-902681-2
U1  - 658.8 Z34S 
PY  - 2016///
CY  - New Delhi
PB  - Tata Mcgraw Hill Education Pvt. Ltd.
KW  - Marketing management
ER  -