TY  - BOOK
AU  - Arun Kumar, N. Meenakshi; 
TI  - Marketing Management
SN  - 81-259-2062-5
U1  - 658.8 K96M 
PY  - 2007///
CY  - Ludhiana
PB  - Kalyani Publishers
KW  - Marketing management
ER  -