TY  - BOOK
AU  - Gupta;J.P.,Rana;Jyoti
TI  - Principles of Marketing Management
SN  - 81-8045-072-4
U1  - 658.8 G93P 
PY  - 2009///
CY  - New Delhi
PB  - R.Chand & Co.
KW  - Management
ER  -