Shah ;Kruti, D' Souza; Alan <br/><br/>
Advertising and  promotions an IMC perspective  English 

 - New Delhi  Tata mcgraw hill education  2010 
 - 987pg. 
<br/><br/><label>ISBN: </label>0-07-008031-3 
<br/><br/><label>Dewey Class. No.: </label>659.1 S11A