TY  - BOOK
AU  - Shah ;Kruti, D' Souza; Alan
TI  - Advertising and  promotions an IMC perspective
SN  - 0-07-008031-3
U1  - 659.1 S11A 
PY  - 2010///
CY  - New Delhi
PB  - Tata mcgraw hill education
ER  -