Batra;Rajeev,Myers;John G.,Aaker;David A. <br/><br/>
Advertising management   English 

 - 5th ed. 
 - New Delhi  Pearson prentice hall  2006 
 - 768pg 
<br/><br/><label>ISBN: </label>81-7758-860-8 
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Management